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LATEST NEWS

Cannes Lions confirms 26,753 awards submissions for 2024

The Cannes Lions International Festival of Creativity has announced that a total...

Nigeria’s advertising industry value hits N605.2bn – PwC

The value of Nigeria’s advertising industry rose to N605.2 billion in 2023, from...

IMC


Features

Diaper brands battle over market share

By Abimbola Mohammed Over the years there has been a complete shift from...

Why persuasion, engagement, and entertainment are important for effective marketing

Some of the most vital strategies that marketers fail to include in their storytelling...

MTN’s We Move inspires young Nigerians to do more

By Ralph Tathagata Apart from influencing buying and consumption behaviour,...