Spotlight

LATEST NEWS

Adewumi calls on marketers to leverage AI for customer insight

By Oluwaseyi Lawal The CEO of Watermark and Victoria, Victoria Adewumi...

Cannes Lions announces 2024 Awarding Jury members, with the highest-ever number of markets represented

Cannes Lions has today revealed the line-up of global experts selected to award the...

IMC

Features

Why video is important for your business

Videos represent your brand. A short engaging video helps your brand develop...

Empowering entrepreneurs the Coca-Cola way

As part of efforts to help youth and women fulfil their potentials, particularly...

Rethinking the future of PR and communications practice in Africa

By Godfrey Adejumoh The United Nations estimates that Africa has the youngest...