Spotlight

LATEST NEWS

Marketing Edge Magazine: Edition 86

Marketing Edge Magazine: Edition 86 Click Here To Download

In-game ad spend projected to reach $11.5B by 2027

By Abimbola Mohammed The In-game advertising market has recorded a significant...

IMC

Features

Behind Sterling Bank’s Easter campaign controversy

By Zion Rufus There are creative concepts that sound fantastic in the boardroom...

5 Reasons marketing campaigns fail

By Zion Rufus Creating the perfect marketing campaign requires a lot of creativity...

How internet proliferation has contributed to growth of advertising market

The global internet advertising market which held a market size of USD 345.33...