Spotlight

LATEST NEWS

Leading brands embrace eco-friendly advertising practices

By Ibidunni Banjoko In a global shift towards environmental consciousness,...

Nigeria’s Bournvita is categorized as food drink, says Emokpaire

By Felicia Nwosu Morolake Emokpaire, the Head of Marketing for Cadbury Nigeria...

IMC

Features

Staying ahead of the curve via innovation

By Ralph Tathagata As the world crossed the two-year mark of COVID-19 pandemic,...

Diaper brands battle over market share

By Abimbola Mohammed Over the years there has been a complete shift from...

Why persuasion, engagement, and entertainment are important for effective marketing

Some of the most vital strategies that marketers fail to include in their storytelling...