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More marketers to pull back on X (Twitter) ad spend than ever before – Kantar

YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come...

LASAA partners lotteries and game authority to tackle illegal gaming in Lagos

By Abimbola Mohammed In a bid to tackle illegal gaming operations in different...

IMC


Features

Shrink-inflation: Consumers exhibit guilty brands

By Felicia Nwosu For quite some time, consumers across the markets nationwide...

Throwback Thursday: Evergreen TV soaps of the 60s, 70s, 80s

By Abimbola Mohammed If you grew up in the 80s, there's a good chance that...

Nigeria’s new Television Audience Measurement system – paradigm shift

By Rotimi Pedro Globally, audience research has been a long-standing...