Spotlight

LATEST NEWS

MultiChoice partners Earthshot Prize to address climate change

By Seun Johnson MultiChoice has struck a partnership deal with Earthshot Prize,...

Exciting prizes to be won with FirstBank Visa Gold and Visa Infinite cards in the 2024 summer campaign

FirstBank, the West African premier financial institution and financial inclusion...

IMC

Features

Short-form video content, inclusive media planning takes center stage

By Zion Rufus Inclusive media planning, GenZ trends and highly engaging...

Engaging with cultural sensitivities in advertising

By Ralph Tathagata As the debate over whether advertisers should abandon...

How to partner with influencers

When it comes to partnering with influencers, there are a few important qualities...