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Future of PR campaigns will succeed or fail based on respect for privacy – Ogunyooye

Data privacy is no longer just a regulatory concern; it has become the cornerstone...

Effective marketing strategies to engage Gen Z by 2025

By Seun Johnson To capture the attention of Generation Z in a marketing campaign,...

IMC


Features

Core and technical skills gaps marketers face in post-Covid era

The marketing profession has evolved so much in the last few years. With every...

Tussle as mobile-banking, conventional banks jostle for wallet share

By Felicia Nwosu The popular saying, ‘Necessity is the mother of invention’...

3 Ways FMCG brands are adapting to inflation-inspired changes in consumer behaviour

By Joseph Ekeng Under an environment of steadily rising inflation, Nigerian...