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A toast to legacy as Seaman’s Schnapps honors advertising titan Dr. Abiodun Shobanjo at 80th birthday celebration

  By Felicia Nwosu Imagine a room buzzing with energy, not just the clinking...

Consumer support for DEI initiatives soars despite controversies, Report reveals

By Felicia Nwosu A recently released report by the Cultural Inclusion Accelerator...

IMC


Features

The marketing campaign that transformed Pepsi into iconic brand

By Joseph Ekeng In the world of marketing, marketers are always on the lookout...

Battle royale for Nigerian multi-million dollar video streaming industry

The top two video streaming platforms in the world have locked horns for the...

Throwback Thursday: Early Yoruba soap opera in Nigeria

By Abimbola Mohammed If you grew up in the 80s, there’s a good chance that...