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LATEST NEWS

Mountain Dew unveils new identity to embrace its root, heritage

By Felicia Nwosu Mountain Dew is set to introduce a refreshed visual identity...

Coca-Cola records Q3 2024 results, leverages tech tools to drive innovation

By Ralph Tathagata The Coca-Cola Company has reported third quarter 2024 results...

IMC

Features

Global AI market size estimated at US$ 119.78 bn in 2022

By Ibidunni Banjoko The global artificial intelligence (AI) market size was...

Avoiding New Marketing Myopia, Returning Marketing to its Noble Roots

Keynote address at the Q1 2023 MARKETING EDGE Quarterly Virtual Summit, Lagos,...

Weak China sales, low consumer demand to blame for Nike’s profit fall

By Joseph Ekeng United States sportswear giant, Nike, has declared a fall in...