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LATEST NEWS

Advertising software market set to triple, reaching $10.46 billion by 2029

By Felicia Nwosu The global advertising software market, valued at $3.56 billion...

Africa’s projected consumer spending to surpass $2 trillion in 2025 – McKinsey

By Ralph Tathagata Driven by recent urbanisation, a rising middle class, and the...

IMC


Features

Plus Acuity: Making a difference on the media advertising landscape

Plus Acuity came into the Nigerian media advertising space in 2016, and, right...

Nigeria’s Afrobeats: Powerful tool for location branding opportunities

Nigeria's vibrant Afrobeats music genre has opened up lucrative opportunities...

How Apple is worth more than UK’s current stock market?

By Felicia Nwosu Tech giant, Apple Inc. is an American multinational technology...