Spotlight

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How Nestlé Nigeria is tackling climate change

By Abimbola Mohammed Climate change and environmental degradation have become...

Amazon Q3 advertising sales increase by 19% to $14.3b

By Oluwaseyi Lawal Amazon's third-quarter earnings has surpassed expectations...

IMC

Features

Japa Syndrome: Nigeria’s MarCom industry in crisis as brain drain spikes

Joseph Ekeng Like many other sectors in Nigeria, the Integrated Marketing Communications...

How Coca-Cola uses AI dispensers to understand consumer preferences

By Joseh Ekeng Coca-Cola markets and sells its brands in over 200 countries,...

Controversial adverts that got people talking or banned

By Abimbola Mohammed Advertisement is a powerful tool used by marketers and...