Spotlight

LATEST NEWS

Global experiential marketing service market set for significant growth through 2028

By Felicia Nwosu The global Experiential Marketing Service market is projected...

eBay appoints Dentsu iProspect as global media agency

By Oluwaseyi Lawal Following a competitive review, eBay has transitioned its global...

IMC

Features

Brands, categories behind Unilever’s strong sales growth for 2022

By Joseph Ekeng With the global economies still affected by the supply chain...

How Opay’s proactive investment paid off during naira crisis

By Joseph Ekeng The recent naira redesign crisis was a moment of acute turmoil...

Rising power of entertainment channels to drive brand growth

The shift by internet users towards entertainment content provides opportunities...