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Experts share divergent views on how a consistent brand voice can be maintained

By Abimbola Mohammed Maintaining a consistent brand voice across all customer...

Zeneral Consulting strengthens ties with MARKETING EDGE in courtesy visit

By Felicia Nwosu In a move to solidify its business partnership and explore new...

IMC

Features

Give Nigeria the wings to fly

By Tunde Animasaun The post 2023 general election sociopolitical climate...

The rise and rise of fintech in Nigeria

By Abimbola Mohammed With the rapid advancement in internet technology and...

Gangs of Lagos movie: When creativity becomes de-marketing

The movie Gangs of Lagos has drawn a huge rebuke from the Lagos State Government...