Spotlight

LATEST NEWS

Coca-Cola chases nostalgia with new Orange Cream soda

By Felicia Nwosu Coca-Cola is taking a nostalgic turn with its latest beverage...

Omnicom, IPG forecast modest growth despite merger

By Felicia Nwosu Omnicom Group and Interpublic Group of Companies (IPG) have projected...

IMC


Features

Throwback Thursday: Top Condom brands in Nigeria (II)

By Abimbola Mohammed Do you remember the coded slang used to call condom...

How Guinness “Black Shines Brightest” campaign inspired sales rise across Africa

By Joseph Ekeng Guinness, the renowned global brewer, has experienced tremendous...

NLC and its uni-modal engagement strategy

By Abimbola Mohammed President Bola Ahmed Tinubu’s affirmation of the removal...