Spotlight

LATEST NEWS

Nigerian oil firms hunt growth beyond home market

 Nigerian independent oil producers who spent the past three years acquiring divested...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

IMC

From transition to turnaround: Guinness Nigeria’s reinvention signals stability, renewed growth

Momentum returned with clarity and purpose as Guinness Nigeria Plc closed an extended...

Africa is not waiting to be discovered, it is setting the pace – Osato Evbuomwan

A growing cultural awakening across Africa is beginning to reshape how global brands...


Features

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are...

Tributes from across the industry honour John Ajayi

The sudden passing of John Ajayi, Founder and Publisher of MARKETING EDGE, has...

Why customer experience breaks the moment it becomes a technology project

Customer experience almost always begins with good intentions. Leadership teams...