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LATEST NEWS

Nigeria’s Anietie Udoh appointed to NYX Awards Global Jury Panel

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

Streaming’s $200bn future isn’t about growth, it’s about charging more

 Global streaming subscription revenue surpassed $150 billion for the first time...

IMC

SBI Media Group pledges support for MARKETING EDGE legacy following John Ajayi’s passing

SBI Media Group has expressed deep sympathy to the management and staff of Marketing...

Global marketing, sales spending set for strong expansion as AI adoption accelerates

The global marketing and sales landscape continued to show solid momentum, with new...

Features

When AI meets accountability: Why marketing is facing a reckoning

At a time when artificial intelligence (AI) is positioned as marketing’s great...

A Christmas Message to the Creative Community

At the end of the year, there’s this nice, quiet moment when everything just...

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising....