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LATEST NEWS

NIPR expands its mandate: Dr. Neliaku positions public relations at the heart of nation building

Kaduna has taken centre stage as Nigeria’s public relations community shifts from...

Kaduna state pledges partnership to NIPR in advancing ideals of strategic communication

The Kaduna State Government has declared its readiness to be more than a host to...

IMC

Reputation Management Summit charts new course for Nigeria’s global image

Leaders from across Nigeria’s public and private sectors gathered in Abuja recently...

Nigeria’s perception shaped by fragmented narratives — YBO

Nigeria’s reputation has been shaped more by fragmented narratives than by coordinated...


Features

When shade sells: The quiet power of backhanded marketing

There’s a specific type of compliment that goes sideways. While it appears...

From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of...

The New Year doesn’t need predictions. It needs better questions

The marketing industry has a strong affinity for predictions. Every new year...