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LATEST NEWS

The strategic impact of leadership in dialing up business performance 

By Godfrey Adejumoh Every organisation encounters challenges. Sometimes the challenges...

Publicis upgrades 2026 forecast after strong AI driven quarter

Global communications powerhouse Publicis Groupe has strengthened its financial outlook...

IMC

Nigeria’s streaming economy hits $1.2bn -Report

Nigeria’s streaming industry is entering a new acceleration phase as fresh insights...

Adidas opens £377m global media review as EssenceMediacom moves to retain strategic mandate ahead of 2026 World Cup

Adidas has initiated a sweeping reassessment of its worldwide media planning and...


Features

Where sustainability plays with consumers’ minds more than wallets

 Seventy-seven per cent of consumers claim they would stop supporting brands...

Advertising industry could save millions and cut carbon emissions with Simple production changes, AdGreen report

The global advertising industry is sitting on an untapped opportunity to simultaneously...

Brands lead recognition roll at ADVAN African Awards for Marketing Excellence 2026

Brands asserted their strength, influence and strategic relevance across multiple...