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LATEST NEWS

Instagram refreshes brand identity with new wordmark

Instagram has unveiled a refreshed brand identity as the social media platform moves...

Wave of Nigerian startup shutdowns exposes gaps between venture capital and market reality

Over the past three years, a quiet but significant wave of Nigerian startup closures...

IMC

What you need to know about Visa Signature Card by FirstBank

Designed for Premium Lifestyles   Recently, FirstBank in partnership with...

Ojude Oba festival 2026 kicks off today as brands turn culture into Nigeria’s biggest emotional marketing stage

As the ancient town of Ijebu-Ode bursts into life today for the 2026 edition of Ojude...

Features

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive...

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...