Spotlight

LATEST NEWS

AB InBev extends earnings momentum on premium beer demand

The world's largest brewer, Anheuser-Busch InBev (AB InBev), delivered a stronger-than-expected...

NIPR Abia sets new compliance agenda, focuses on future ready PR practice

The Abia State Chapter of the Nigerian Institute of Public Relations (NIPR) has unveiled...

IMC

Consumers cut back, seek comfort as global pressures mount — WARC

Economic pressure and global uncertainty are steadily reshaping how consumers spend,...

MARKETING EDGE ONTV hosts Yomi Badejo-Okusanya this Wednesday

The spotlight this Wednesday shifts firmly to the recently concluded Nigerian Public...


Features

When Nigerian brands made the resurrection impossible to scroll past

 Easter Sunday 2026 kept giving. A second wave of Nigerian brand creatives...

When Nigerian brands made resurrection visible through everyday objects

 Easter Sunday 2026 proved something remarkable: Nigerian brands understand...

When Nigerian brands turned Good Friday into creative communion

 Good Friday 2026 delivered something unexpected from Nigerian marketing: reverence...