Spotlight

LATEST NEWS

Publicis Groupe acquires Mars United Commerce

By Seun Johnson Publicis Groupe has struck a deal to buy Mars United Commerce,...

MARKETING EDGE remembers its pioneer awardees with heartfelt gratitude

By Felicia Nwosu As the curtains rise on another season of recognition and celebration...

IMC

Features

The marketing campaign that transformed Pepsi into iconic brand

By Joseph Ekeng In the world of marketing, marketers are always on the lookout...

Battle royale for Nigerian multi-million dollar video streaming industry

The top two video streaming platforms in the world have locked horns for the...

Throwback Thursday: Early Yoruba soap opera in Nigeria

By Abimbola Mohammed If you grew up in the 80s, there’s a good chance that...