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LATEST NEWS

Tems makes history as the only Nigerian to win at the 2025 Grammy Awards

By Abimbola Mohammed Temilade Openiyi, popularly known as Tems, a Nigerian Afrobeat...

Cannes Lions PR Jury President Tom Beckman Says AI Is Changing the PR, Advertising Industry

By Anietie Udoh As the Cannes Lions International Festival of Creativity approaches...

IMC


Features

MMM makes major comeback, retail media spurs demand for evidence-based planning

By Zion Rufus  Marketing Mix Modelling (MMM) is experiencing a major comeback...

Embracing AI is no longer optional for CMOs

By Zion Rufus Artificial intelligence has become the cornerstone of the next...

Enhancing consumers’ brand experience through online footprints

By Felicia Nwosu Today’s consumers have been so empowered in their relationship...