Spotlight

LATEST NEWS

Visa taps Sherif Akinpelu as Senior marketing manager West Africa 

By Abimbola Mohammed Sherif Lanre Akinpelu, a renowned Strategist in Nigerian...

Meet MARKETING EDGE’s Top 10 Brand Strategist in Nigeria – Olarenwaju

Temitope Joseph Olanrewaju, Associate Director, Brand Strategy, Dentsu Creative Temitope...

IMC


Features

  Hilda Baci: Leveraging media mileage for brand building

By Abimbola Mohammed The brand endorsements and partnerships that...

Q1 2023: reviews of some global brands

By Felicia Nwosu The first quarter of 2023, no doubt, has both its good and...

Throwback Thursday: Nigeria’s legendary novelists

By Abimbola Mohammed Nigerian writers are as many, diverse and artistically...