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Smart spending in Africa: How budget-conscious consumers are shaping the market

Unyielding in the face of economic uncertainties, African consumers are blazing...

Throwback Thursday: Nigerians with Guinness World Record

By Abimbola Mohammed Nigeria is a country with diverse culture, and tradition....

Coopetition: Winning strategy between alcoholic, non-alcoholic brands

By Felicia Nwosu It has been advocated by marketing experts that coopetition,...