Spotlight

LATEST NEWS

Beyond creativity: the business of building brands that last

By Damilola Dania When people think of marketing success, they often picture the...

Desperados turns up vibe with “Beer with Latin Vibe” campaign

If there’s one thing we know for sure, it’s that Nigerians love a good vibe....

IMC


Features

Barbie movie’s global marketing campaign reinforces power of brand-based storytelling

By Zion Rufus, Toyosi Oladapo  In this ever-evolving landscape of brand...

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...

Employers face post-traumatic stress reactions in recruitment efforts, expert debunks war on talent

By Zion Rufus The workforce landscape has undergone a significant transformation,...