Spotlight

LATEST NEWS

Global food trends reshape consumer preferences, Kantar unveils strategic insights

By Felicia Nwosu Kantar’s Worldpanel division has shed light on evolving global...

Omnicom in talks to merge in potential $14 billion deal

By Felicia Nwosu Omnicom Group is in advanced negotiations to acquire Interpublic...

IMC


Features

How Guinness “Black Shines Brightest” campaign inspired sales rise across Africa

By Joseph Ekeng Guinness, the renowned global brewer, has experienced tremendous...

NLC and its uni-modal engagement strategy

By Abimbola Mohammed President Bola Ahmed Tinubu’s affirmation of the removal...

Throwback Thursday: Top condom brands in Nigeria

By Abimbola Mohammed  The history of condoms goes back at least several...