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LATEST NEWS

Agencies that struggle with project management, compromise campaign success – Williams

By Abimbola Mohammed The advertising industry is known for its creative flair,...

New Cannes influencer categories are reshaping marketing and advertising

By Ralph Tathagata The global integrated marketing communication landscape is...

IMC


Features

Yannick Kabangu advocates data-driven culture for African brands and advertisers

By Zion Rufus  First-party data has emerged as the lifeblood of modern marketing,...

Investors express willingness to tap into Nigeria’s non-alcoholic beer market

By Joseph Ekeng Investors are turning their attention to Nigeria's...

Shift in market momentum and the need to recalibrate strategies

By Ralph Tathagata Contrary to the bout of optimism that greeted...