Spotlight

LATEST NEWS

Lagos NIPR unveils plans, theme for LAPRIGA 2024

By Seun Johnson The Lagos State chapter of the Nigerian Institute of Public Relations...

Moroke champions data-driven marketing Strategy

By Felicia Nwosu Ivan Moroke, CEO of Kantar Insights Division South Africa and...

IMC

Features

5 Trends reshaping Nigeria’s 2023 e-commerce landscape

 By Joseph Ekeng Nigeria's e-commerce sector has witnessed remarkable growth...

  Hilda Baci: Leveraging media mileage for brand building

By Abimbola Mohammed The brand endorsements and partnerships that...

Q1 2023: reviews of some global brands

By Felicia Nwosu The first quarter of 2023, no doubt, has both its good and...