Spotlight

LATEST NEWS

Campaign review: Hypo Bleach breaks Valentine tradition with “Don’t Show Love”

By Ralph Tathagata While some brands are bombarding viewers with hundreds of mushy...

The ‘dark side’ of social media influencers on marketing and advertising

By Ralph Tathagata Social media influencers (SMIs), who are Al's identified as...

IMC


Features

Pepsi launches #BetterwithPepsi campaign to challenge Coke’s reign

By Joseph Ekeng Pepsi is shaking up the beverage industry with...

Experiential marketing claims top spot among most successful marketing strategies

By Zion Rufus  They say that seeing is believing, but in today’s ever-evolving...

Insight: Africa’s marketing communications landscape soars, talent and innovation leads the charge

By Zion Rufus  The African marketing and advertising industry has undergone...