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CMC Connect LLP Lead Partner, calls for empirical measurement in Nigeria’s cluttered marketing landscape

By Felicia Nwosu Yomi Badejo-Okusanya, Lead Partner at CMC Connect LLP, a leading...

AI-powered ad buying and planning are reshaping digital campaigns

By Ralph Tathagata To automate nearly every step in digital advertising campaigns,...

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Features

Loeries Student Expo 2023

Studying brand communications? In your final year? The Loeries Student Expo...

GSK: The travails of a mega brand

By Felicia Nwosu In the life of some brands, age matters. In the life of...

What GSK’s exit portends for Africa’s business landscape

By Joseph Ekeng In an unexpected twist, GlaxoSmithKline (GSK) UK, a...