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LATEST NEWS

Smartcomply renames compliance platform to ‘Smartcomply Secure’, unveils strategic group structure with new subsidiaries

Smartcomply, a leading provider of automated and AI-powered advanced compliance and...

Amazon advertising spend surges as Google, others, experience downturn

By Oluwaseyi Lawal Digital advertising growth across various platforms is slowing...

IMC

Features

MMM makes major comeback, retail media spurs demand for evidence-based planning

By Zion Rufus  Marketing Mix Modelling (MMM) is experiencing a major comeback...

Embracing AI is no longer optional for CMOs

By Zion Rufus Artificial intelligence has become the cornerstone of the next...

Enhancing consumers’ brand experience through online footprints

By Felicia Nwosu Today’s consumers have been so empowered in their relationship...