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Nigeria’s podcast ad market to reach $2.12m in 2025

By Abimbola Mohammed Nigeria's Podcast advertising revenue is expected to grow...

2024 Recap: Major stories that made headline on MARKETING EDGE

By Abimbola Mohammed As the curtains closed on 2024, MARKETING EDGE reflects on...

IMC


Features

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...

Employers face post-traumatic stress reactions in recruitment efforts, expert debunks war on talent

By Zion Rufus The workforce landscape has undergone a significant transformation,...

Coke and Pepsi rival in RTD segment, launch alcoholic beverages

By Joseph Ekeng Two giants of the non-alcoholic beverage industry,...