Spotlight

LATEST NEWS

Unfolding Funke Akindele’s brand personae, motifs behind her celebrity

By Seun Johnson Funke Akindele, a multi-talented Nigerian actress, Nollywood superstar...

2024, year of transition, challenges,triumphs in the Nigerian advertising industry

By Felicia Nwosu The Nigerian advertising and marketing landscape in 2024 was...

IMC


Features

Consumers embrace change, reduce out-of-home entertainment amidst global shift in purchase decisions

By Zion Rufus  With consumer priorities evolving, the focus on affordability,...

Lagos, Centre of Excess: Critique or bellicosity

By Tunde Animasaun Sonala Olumhense is a respected and celebrated journalist...

Barbie movie’s global marketing campaign reinforces power of brand-based storytelling

By Zion Rufus, Toyosi Oladapo  In this ever-evolving landscape of brand...