Spotlight

LATEST NEWS

MTN Nigeria declares Q3 profit amid economic challenges

By Ralph Tathagata MTN Nigeria has declared a profit after tax of N4.13 billion...

Data-driven strategies propel pharmaceutical marketing growth – Popoola

By Felicia Nwosu Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical...

IMC

Features

Why AI is the latest marketing buzzword

By Ralph Tathagata The last 2 years+ have been a watershed moment...

Artificial Intelligence cannot replace human elements in Public Relations

By Zion Rufus  The human element ultimately drives the success of PR, and...

“Nigerian Brands engage in ambush marketing”, prompting calls for genuine support of causes

By Zion Rufus  In a disheartening trend that has recently come to light, numerous...