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Razaq addresses digital disruption, misinformation, youth engagement in Nigeria’s PR industry

By Felicia Nwosu Nigeria’s public relations (PR) industry is undergoing a significant...

Radio market set for steady growth, driven by online services, smartphone penetration

By Felicia Nwosu The global radio market is poised for significant expansion,...

IMC


Features

Nigerian households struggle as spending hits six-year low

By Joseph Ekeng Inflationary pressures have dealt a severe blow...

How marketers can leverage Barbie movie marketing campaign

By Oluwaseyi Lawal The Barbie movie surpassed Box Office expectations with...

Drawing line between inclusive and divisive marketing, the Bud Light example

By Ralph Tathagata In the contemporary atomised world of digital marketing,...