Spotlight

LATEST NEWS

IKEA puts its creative business up for review

By Abimbola Mohammed Ikea, the global home furnishing giant, has put its US creative...

Agro-Industrial hubs in Nigeria to get AfDB’s $2.2 billion

By Taiwo Osho The African Development Bank (AfDB) said it's going to release $2.2...

IMC


Features

Investors express willingness to tap into Nigeria’s non-alcoholic beer market

By Joseph Ekeng Investors are turning their attention to Nigeria's...

Shift in market momentum and the need to recalibrate strategies

By Ralph Tathagata Contrary to the bout of optimism that greeted...

EXCLUSIVE: Marketing pros share insights on advertisers’ agility, navigating evolving market dynamics

By Zion Rufus  The intriguing interplay between consumer behavior and business...