Spotlight

LATEST NEWS

Newspaper ads market to hit $27.94m in 2025 amid declining growth rate

By Seun Johnson The newspaper advertising market in Nigeria is projected to reach...

Jury Presidents for Pitcher Awards 2025 announced

By Amos Oladele Pitcher Festival of Creativity has announced the first set of...

IMC


Features

Nigeria’s image problem requires strong national image regulatory body

By Zion Rufus  The international perception of Nigeria and Nigerians has...

2023 so far: Top highlights, events and trends that shaped the last six months

By Zion Rufus  The year 2023 has been marked by significant events and transformations...

Yannick Kabangu advocates data-driven culture for African brands and advertisers

By Zion Rufus  First-party data has emerged as the lifeblood of modern marketing,...