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NGX weekly: Investors gain N1.137trn as Wema, FBN, universal lead

The Nigerian Exchange Ltd. (NGX) All-Share Index and Market Capitalisation appreciated...

Brands leveraging banter to win hearts, minds as tool for engagement

By Felicia Nwosu In today's hyper-competitive digital landscape, brands are constantly...

IMC


Features

How two Nigerian brewing giants recorded N119.6bn losses in H1 2023

By Ralph Tathagata Following the protracted and multidimensional...

Premiumization propels global growth for RTD beverage market

By Joseph Ekeng Ready-to-Drink (RTD) beverages, once dismissed...

Coca-Cola’s world-class marketing strategy drives unprecedented growth

By Joseph Ekeng The Coca-Cola Company has credited its visionary...