Spotlight

LATEST NEWS

CAP appoints Olurin-Alegbeleye as Head of Consumer and Trade Marketing

By Felicia Nwosu Adekemi Olurin-Alegbeleye has recently taken on the role of Head...

The Hook Creative Agency realigns leadership, launches new entertainment venture

Lagos-based creative agency, The Hook, has appointed Akinwale Muse as its new Chief...

IMC

Features

Barbie movie’s global marketing campaign reinforces power of brand-based storytelling

By Zion Rufus, Toyosi Oladapo  In this ever-evolving landscape of brand...

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...

Employers face post-traumatic stress reactions in recruitment efforts, expert debunks war on talent

By Zion Rufus The workforce landscape has undergone a significant transformation,...