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LATEST NEWS

Micro-industries will drive rapid growth of Nigeria’s industrialisation

By Ralph Tathagata Micro-industrialisation has been identified as pathway to accelerating...

Brands, advertisers on a course to make education free in Nigeria through ADfunding

Today, corporate organizations strive to engage consumers through advert placement...

IMC

Features

Yannick Kabangu advocates data-driven culture for African brands and advertisers

By Zion Rufus  First-party data has emerged as the lifeblood of modern marketing,...

Investors express willingness to tap into Nigeria’s non-alcoholic beer market

By Joseph Ekeng Investors are turning their attention to Nigeria's...

Shift in market momentum and the need to recalibrate strategies

By Ralph Tathagata Contrary to the bout of optimism that greeted...