Spotlight

LATEST NEWS

WPP Media unveils fully integrated AI-driven media powerhouse

Reflecting growing demand from marketers for fully integrated capabilities, WPP has...

Nigeria Relaunches NATEP, Eyes $1 Trillion Global Outsourcing Market with Alaro City & Itana Deal

The Federal Ministry of Industry, Trade and Investment has announced the relaunch...

IMC

Features

Gen Z marketing trends to implement in 2024

By Ibidunni Banjoko No doubt that Gen Z’s buying power is growing,...

Likely trends in global influencer marketing landscape in 2024

By Ibidunni Banjoko As the 2023 global influencer marketing platform market...

How modern technology is rewriting the rules of marketing

By Christopher Tompkins  Over the past decade, we've witnessed a whirlwind...