Spotlight

LATEST NEWS

Arise News honours TVC GMD/ CEO, Ajayi as one of 65 Women of Impact

By Seun Johnson Mrs. Victoria Abiola Ajayi, the Group Managing Director and Chief...

Beyond Festive Greetings: How Brands Can Truly Leverage Ramadan and Easter for Meaningful Engagement

By Ayodeji Razaq Every year, as Ramadan and Easter roll in, brands flood social...

IMC


Features

Authenticity in Nigerian brands storytelling

By Oluwaseyi Lawal Storytelling is a powerful tool that brands can use to...

Billionaire battle: BUA responds to Dangote, alleges blackmail

By Ralph Tathagata The duopolistic battle for market dominance between Nigeria's...

The Screenshot Economy: Experts discuss new frontier in advertising metrics

By Zion Rufus  Advertisers employ various metrics to gauge the effectiveness...