Spotlight

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Understanding consumers’ end-to-end buyer journey in  challenged economy

By Felicia Nwosu In today’s tough economic climate, brands and marketers face...

Digital video camera market booms amid soaring demand for premium content

By Felicia Nwosu The global digital video camera market is experiencing steady...

IMC


Features

Brewing giants engage in elaborate battle for Africa’s dynamic beer market

By Joseph Ekeng Africa’s beer industry stands at the precipice...

QSR surge and the decline of local food outlets in Nigerian cities

By Seun Johnson With an incredible surge in urbanization across the country...

Top marketing strategies for Black Friday

By Oluwaseyi Lawal As the holiday season approaches, businesses are...