Spotlight

LATEST NEWS

Adewumi joins Pinnah Foods as senior brands, marketing manager

Yvonne Femi Adewumi, a seasoned communications and marketing professional with a...

From logos to loyalty: How visual identity shapes brand perception

By Seun Johnson Considering the rate of saturation in the market, where consumers...

IMC

Features

Throwback Thursday: Nostalgic TV commercials

By Abimbola Mohammed It is no doubt that the way and manner in which Nigerian...

AI is impacting the Nigerian content ecosystem in profound ways

By Oluwaseyi Lawal Artificial intelligence (AI) is rapidly transforming the...

“I hope this email finds you well”, professionals address nuances in email marketing

By Zion Rufus So, imagine an email finding you well…  Email marketing...