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Diageo World Class, raising the bar, changing lives

By Felicia Nwosu For many, bartending is a job, but for Diageo, it is a dream...

Global AI market set to reach $4.8trn by 2033

By Seun Johnson The global market for Artificial Intelligence has been projected...

IMC


Features

How loyalty programmes are evolving in Nigeria amid trends

By Oluwaseyi Lawal In the dynamic landscape of consumerism, loyalty...

Global advertising to top $1 trillion in 2024

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost...

How Nigerians earn money from football without engaging in sport betting

By Seun Johnson Since the resumption of 2023/24 football season across European...