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The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

Global & continental insurance powerhouses, Sanlam and Allianz Merge to enhance operations in Nigeria

Sanlam, Africa's biggest non-banking financial services powerhouse, and Allianz,...

IMC

Features

Marketers must expand beyond marketing communications or risk boardroom irrelevance- Olu Akanmu

By Zion Rufus  Over the last few years, we have seen the term “marketing”...

“The future is mixed reality,” Akinlabi ‘Phisha’ Akinbulumo

By Zion Rufus    Technology is fast leading us into an era where mixed...

Navigating Turbulence: Companies that exited Nigeria in 2023

By Anietie Udoh In the crucible of economic challenges, the year...