Spotlight

LATEST NEWS

Meta’s legal storm could shake up digital ads- here’s why brands should be paying attention

By Mofeoluwa Awe Meta is headed to court and it’s not just Silicon Valley watching....

Google cloud redefines brand marketing with new AI tools at next ’25 conference

By Mofeoluwa Awe Google Cloud has taken a major step toward revolutionizing how...

IMC


Features

Anticipating a rebound, 61% of companies foresee improved business performance in 2024

By Zion Rufus  In the latter half of 2022, unsettling forecasts of a looming...

How Nigerian brands are introducing economy packs to lessen hardship

By Oluwaseyi Lawal In a classic Bottom of the Pyramid (BOP) fashion,...

Marketers tackle polarization, 13% advocate shift from purpose-driven strategies

By Zion Rufus  In the wake of increased pressure and challenge of balancing...