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FirstBank Champions Inclusive Fintech Innovation at Canada-Africa Fintech Summit (CAFS 2025)

FirstBank proudly sponsored the recently held Canada-Africa Fintech Summit (CAFS...

Of Pitch Fee, Economic Reality and New Survival Strategies

Abimbola Mohammed revisits the issues surrounding the payment of pitch fees to marketing...

IMC


Features

Inflation: Does your brand equity justify your price point?

By Zion Rufus  -Brand managers must understand that the justification of a...

Amidst challenges, AI is reshaping the advertising landscape in Africa

By Joseph Ekeng In the bustling cities of Africa, a quiet revolution...

“If Content is King, how many have we crowned?,” Yinka Adebayo, mediareachOMD Group executive director

By Zion Rufus  -Nigeria's creative landscape thrives, yet content recognition...