Spotlight

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Mind your message

 Today marks the International Day for Countering Hate Speech. Consequently, businesses...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

IMC

Features

How internet users’ penetration enhances digital marketing, e-commerce

By Seun Johnson The rise of internet users’ penetration in Nigeria...

Embracing purpose-driven strategy to curtail culture wars

By Felicia Nwosu Across the world, the conflict between traditionalist or...

The new Showmax is revolutionising streaming for Africa

Head of Marketing, Showmax, Arinola Shobande; Executive Head, Content and West...