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LATEST NEWS

MARKETING EDGE ONTV hosts Omotoso this Wednesday

By Felicia Nwosu MARKETING EDGE ONTV is set to host Honourable Gbenga Omotoso,...

Detty December: Harnessing PR to rebrand Nigeria’s global image

By Ayodeji Razaq For eleven months of the year, Nigeria’s global narrative is...

IMC

Features

Global advertising to top $1 trillion in 2024

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost...

How Nigerians earn money from football without engaging in sport betting

By Seun Johnson Since the resumption of 2023/24 football season across European...

Brewing giants engage in elaborate battle for Africa’s dynamic beer market

By Joseph Ekeng Africa’s beer industry stands at the precipice...