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LATEST NEWS

Omnicom powers through $3.7 billion quarter as It gears up for historic IPG merger

By Felicia Nwosu Omnicom has kicked off the year with a strong financial performance,...

Instagram debuts ‘blend’ to reinvent social reels

By Felicia Nwosu Instagram has rolled out a fresh feature called “Blend” that...

IMC


Features

Discordant tunes greet P&G’s exit from Nigeria

By Oluwaseyi Lawal The recent announcement by Procter & Gamble...

Dominant media buying trends expected to redefine advertising in 2024

By Zion Rufus  The advertising landscape is undergoing a significant transformation...

New report explores Netflix’s growth challenges in the Nigerian market

By Joseph Ekeng In the dynamic world of Nollywood, Nigeria’s...