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Midsize media platforms lead digital Ad growth in 2024, Outpacing industry giants

By Mofeoluwa Awe Midsize media platforms are emerging as the new power players...

StackAdapt, Lyft Media unlock the future of targeted In-App Advertising

By Mofeoluwa Awe StackAdapt has teamed up with Lyft Media to roll out programmatic,...

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Features

How Nigerian brands leverage influencer marketing for growth

By Oluwaseyi Lawal In the dynamic realm of marketing, Nigerian brands...

“Let’s do digital right in 2024”, ADMARP President urges new era of impactful, results-oriented digital marketing

By Zion Rufus  While emphasizing a renewed focus on genuine business growth...

2024: Confidence in metaverse declines, investment in online video to grow exponentially

By Zion Rufus  The digital marketing landscape in 2024 is projected to be...