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You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

IMC

Features

Executives Debate: Does brand love translate to financial ROI?

By Zion Rufus  As we stand at the precipice of a potential recession, projected...

34th Africa Cup of Nations: 8 unforgettable records that were broken

By Zion Rufus  They say the elephant never forgets, but it seems it overlooked...

Cola War: The battle royale continues

By Zion Rufus  The cola wars have evolved, with Nigeria as the vibrant stage...