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Meet MARKETING EDGE National Stakeholders Summit panelist – Victoria Ajayi

Mrs. Victoria Abiola Ajayi (FCCA, MBA, M.CIoD) will serve as a panellist at the forthcoming...

Discovering  power of PR: Some thoughts I shared at the Africa global PR Week, Nairobi, Kenya

By Israel Opayemi The Africa Global Public Relations Week began in Nairobi, Kenya,...

IMC

Features

ARCON: Allowing the industry to breathe

The future of the marketing and advertising industry in Nigeria is bleak. The...

Using the biggest marketing blunders in history as examples of what not to do

By Zion Rufus Marketing blunders can be costly, not just financially but...

Coca-Cola celebrates 138 years of iconic brand status in the global soda market

By Ralph Tathagata One hundred and thirty eight years ago, when the world...