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Going viral with relatable content: what brands can learn from Cowrywise

In this day and age of short attention spans and constant scrolling, engaging consumer...

UBA: An African brand with significant global footprints

The hallmark of a strong financial institution is a combination of factors, including...

IMC


Features

How MultiChoice empowers Nigerian youth through creative investment

By Ralph Tathagata As global populations age, Africa remains a bastion of...

Global news giants strategically leverage puzzle games, amass over 800 million online visits

By Zion Rufus  The surge in online puzzle game visits, particularly on news...

The diminishing appeal of in-house marketing operations

By Joseph Ekeng The upheaval brought about by the Covid-19 pandemic...