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Industry leaders offer varied perspectives on IMC sector’s outlook

By Felicia Nwosu Nigeria’s Integrated Marketing Communications (IMC) sector, a...

Samsung unleashes AI for everyone, introduces new Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G

Samsung today unveiled Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G, the latest...

IMC

Features

Analyzing the fallout: Unilever’s exit and Nigeria’s economic outlook

By Joseph Ekeng Unilever Nigeria, a stalwart in the consumer goods...

Leveraging Super Eagles’ performance at AFCON to drive brand visibility, ROI

By Seun Johnson Since January 15th 2024, the Africa Cup of Nations...

Harnessing the power of storytelling in tech marketing

By Oluwaseyi Lawal In the bustling tech landscape, grabbing attention...