Spotlight

LATEST NEWS

INMA launches new Advertising Initiative aimed at demystifying opaque digital ecosystem

The INMA Board of Directors has approved an Advertising Initiative aimed at equipping...

Mad Stars 2025’s final deadlines are approaching

MAD STARS’  deadline for submission process is reaching its final stage. The second...

IMC


Features

How short form video is reshaping advertising

By Oluwaseyi Lawal In the age of shrinking attention spans and ever-scrolling...

AB InBev’s premiumization strategy boosts revenue, market penetration

By Joseph Ekeng Anheuser-Busch InBev (AB InBev), a globally renowned...

Inflation: Does your brand equity justify your price point?

By Zion Rufus  -Brand managers must understand that the justification of a...