Spotlight

LATEST NEWS

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

Google pitches AI search and video to advertisers

Google has introduced significant advancements in its search and advertising platforms...

IMC


Features

How MultiChoice empowers Nigerian youth through creative investment

By Ralph Tathagata As global populations age, Africa remains a bastion of...

Global news giants strategically leverage puzzle games, amass over 800 million online visits

By Zion Rufus  The surge in online puzzle game visits, particularly on news...

The diminishing appeal of in-house marketing operations

By Joseph Ekeng The upheaval brought about by the Covid-19 pandemic...