Spotlight

LATEST NEWS

Obatunde calls for resilience, transparency; purpose-driven thinking advertising industry

Israel Obatunde, the Chief Executive Officer of Ideas Origin Media,  has called...

The brand whisperer: navigating Nigeria’s diverse heart in the age of scale

In the busy internet markets and lively streets of 2025, a significant strategic...

IMC


Features

From viral videos to taxation: Nigeria’s struggle to regulate digital creativity

By Joseph Ekeng In the bustling landscape of Nigeria’s digital...

How B2B marketers can integrate Generative AI

By Oluwaseyi Lawal In the rapidly evolving landscape of B2B marketing,...

Winning strategies for stakeholders management

By: Godfrey Adejumoh The government controls the issuance of business operating...