Spotlight

LATEST NEWS

Aderibigbe appointed as Group Communications Manager, Transcorp Group

A seasoned strategic communications professional, Adediwura Aderibigbe has joined...

Effectiveness has evolved. Have you?

For a long time, the effectiveness of marketing was straightforward. There were views,...

IMC

Features

Using the biggest marketing blunders in history as examples of what not to do

By Zion Rufus Marketing blunders can be costly, not just financially but...

Coca-Cola celebrates 138 years of iconic brand status in the global soda market

By Ralph Tathagata One hundred and thirty eight years ago, when the world...

Cracking the code to brand success through performance marketing

Performance Marketing is a results-driven form of Digital Marketing with key...