Spotlight

LATEST NEWS

YouTube sustains position as top company in TV viewership, maintains the top share

Digital streaming continues to reshape the media landscape, and YouTube is leading...

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Marcus

MARKETING EDGE is thrilled to announce that respected marketing strategist and brand...

IMC


Features

In-house agencies experience 16% surge since 2020 – WFA study reveals

By Joseph Ekeng In a recent and comprehensive study conducted by...

How media buying and planning business is evolving

By Abimbola Mohammed The traditional approach of solely providing media buying...

Edelman’s revenue decline reflects shifting landscape in global PR

By Joseph Ekeng Edelman, the world’s largest public relations...