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Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

MIPAN charts course for industry excellence as president rallies Members for collective growth at 25th AGM

Media Independent Practitioners Association of Nigeria (MIPAN) stakeholders reaffirm...

IMC


Features

Distributors & consumers applaud Seaman’s Schnapps for innovation

By Seun Johnson The relaunch of Seaman's Schnapps' new refresh look has been...

Africa’s growing population represents a massive opportunity for multinationals willing to adapt and innovate

By Zion Rufus Africa’s population is projected to account for a quarter...

Google’s Shift on Third-Party Cookies: Navigating a new era for digital advertising

By Anietie Udoh In a significant turn of events, Google has announced that...