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GenAI transforms video advertising as 86% of buyers embrace its use – IAB Reports

Generative AI is rapidly becoming a cornerstone of video advertising, transforming...

President Tinubu tasks social media influencers on fostering unity with their tools and expertise

President Bola Ahmed Tinubu on Friday called on young Nigerians in the digital media...

IMC

Features

Worst to funniest: Some hilarious domain name blunders and what you can learn from them

By Zion Rufus Choosing a clear, relevant, and memorable domain name is essential...

Global FMCG giants champion eco-friendly packaging revolution

By Felicia Nwosu In a concerted effort to combat plastic waste and champion...

Top 5 global brand rivalries: Expert insights and marketing lessons

By Zion Rufus Brand rivalries have been shaping industries, spurring innovation,...