Spotlight

LATEST NEWS

Mind the gap: rebuilding marketing’s effectiveness muscle

In a world where every click, view, and transaction is recorded in real time, one...

Build, don’t just sell: escaping the trap of short-termism

In today’s marketing landscape, everything is urgent. Budgets are more constrained....

IMC

Features

How agencies celebrated creativity at Pitcher Awards 2024

By Ralph Tathagata Advertising and marketing are dynamic industries. They...

Advertising, Public Relations, and related services market on track to hit a trillion-dollar valuation

By Zion Rufus The advertising, public relations, and related services market...

Need for Strengthening econommy for advancement

  Nigeria’s manufacturing sector, one of the cornerstones for economic...